I've been forced to wake up and smell the coffee
I guess I'm never going to get an alternative to the two Dunkin' Donuts in my neighborhood. From the AP:
As part of a broad push to revitalize its business, the company said it plans to open about 425 fewer domestic stores and 75 more overseas than previously planned, for a global total of 2,150 new stores. Starbucks has more than 15,700 worldwide.
...the slowdown in U.S. growth will allow the company to make better use of its time, money and staff and could reduce "cannibalization" — easing pressure some stores experience when a new one opens nearby.
So open some stores that aren't near other ones!
3 Comments:
I believe in the same article the Starbucks spokesperson also said they were giving up their breakfast sandwiches because the smell of the sandwiches took away from the smell of the coffee and that was bad for business. Go ahead, blame the cheddar, egg, and canadian bacon sandwiches ... not the freakishly high prices for the coffee, the dramatic drop-off in customer service, or the increasing messiness at many locations.
Starbucks may indeed be getting sloppy with customer service and with ... avoiding sloppiness. Trouble is, my neighborhood doesn't have any places where I can sit down and chat with a friend -- except for the greasy Dunkin Donuts and a few bars, which aren't so great in the daytime. So I'll be happy to take your messy Starbucks on my street!
Ah, but it seems Starbucks doesn't really want you to sit and linger. I got the sense from that article that they would rather have people stand in line, buy their (expensive) coffee and get out. Volume, volume, volume. It almost sounds like ... Dunkin Donuts.
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