Monday, July 16, 2007

258 ways to attract readers!

It's common wisdom in the magazine industry that numbers ("50 Ways to Attract Your Soul Mate," "The 73 Best Songs About Shoes of All Time") are great for newsstand sales, no matter what they refer to. The only hitch is that you have to actually come up with the 199 Things You Can Do with Kumquats, or whatever you've promised on the cover. Well, Newsday found a way top put a big fat 100 on its cover that has nothing to do with anything in the tabloid: Next week look for an interview with Nobel Prize-winning chemist Roger D. Kornberg. He'll be on the cover holding a can of Colt 45. Thanks to Gothamist for the image.

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